30 Nov Greg Norman Announces Minority Interest Investment in Edison Interactive
Partnership Includes $10.7MM in Total Funding, Including $9.5MM in Debt for Financing New Initiatives
West Palm Beach, FL. (November 29, 2018) — Greg Norman today announced a minority interest investment in Edison Interactive and will join the Edison Board of Directors. As part of the partnership, Norman and his investing partner, David Chessler, will provide the company with $10.7MM including $9.5MM in debt financing for new initiatives.
A SaaS technology company, Edison Interactive specializes in developing custom brand experiences for mobile environments. Focused on innovating the digital experience in rideshares, rental vehicles, golf cars, airplanes, corporate housing and other verticals, Edison also provides premium content and programmatic advertising opportunities for its clients. The capital will be used to fund certain investments, accelerate product innovation and further expansion.
“As Edison is one of our development partners for Shark Experience presented by Verizon, we are excited about our investment and encouraged by the growth and opportunity in the digital out-of-home space,” said Norman. “I look forward to helping the company both from a financial and advisory role.”
“Our technology platform is dramatically changing digital experiences for companies around the globe,” said Jeremy Ostermiller, Edison Interactive co-founder and CEO. “We could not be more excited about our partnership with Greg Norman and David Chessler as it’s rare to find investors whose values, goals and strategic mindsets align so closely with our own.”
About Greg Norman
Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. The internationally renowned “Great White Shark” won more than 90 tournaments worldwide, including two Open Championships, and holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks. Greg Norman now transcends the game of golf, with over a dozen companies around the world bearing his name and the iconic shark logo as part of the Greg Norman Company, which he leads as Chairman & CEO. His internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. Across all facets of business, the Greg Norman Brand consistently delivers the quality that his name is synonymous with and continues to inspire people to attack life.