MAXIMIZE YOUR AD SPEND

The Edison Interactive platform delivers the most dynamic advertising
and engagement experience for passengers around the world.

EXPOSURE

The average passenger has a 15 minute trip with nothing to do.

This is the epitome of a captive audience for a high end consumer.

ENGAGEMENT

Our fully interactive digital touch screens offer the highest quality video and interactive content.

We are able to customize every aspect of our displays to deliver the best results for our advertising clients, capture data, and generate leads.

RESULTS

We share measurable, in-depth analytics monthly so our clients are able to see every touch that passengers make with their brand.

This un-paralleled data delivery will allow clients to make informed decisions and constantly deliver the most effective ad campaigns

RESULTS

We have built our reporting that is specific to what you, our advertising clients, want and need

  • Receive data through your own secure, web partitioned, user interface
  • Reports are updated every 15 minutes
  • Gain insight to the effectiveness of your ad campaigns through touch analytics, user surveys, and lead generation forms
  • Reports include data for number of screens, total number of times your ads displayed, and total number of interactions passengers have with your campaign
  • Valuable data analytics allow you to constantly change and deploy your most effective ad campaigns within minutes

CAPTIVE AUDIENCE

BILLBOARD

2 SEC

NEWSPAPER

15 SEC

BATHROOM POSTER

30 SEC

TELEVISION

30 SEC

EDISON TRIP

15 MIN

ACCOUNTABILITY IN ADVERTISING

FACIAL RECOGNITION TECHNOLOGY

We understand and have experienced the largest problem facing programmatic advertising platforms firsthand. Fraud. Which is why we have invested heavily into facial recognition technology for each of our tablets.

Our tablets scan for a face every 5 seconds. Once a face is detected, a broadcast alert is sent. This alert can be received by a number of processes within the Edison Interactive system. We can initiate a specific ad sequence, record statistics, queue an ad to play next, or start a timer countdown.

This cutting-edge technology will eliminate all programmatic advertising fraud on our platform and provide a tremendous value to advertising clients.

CONTENT IS KING

PREMIUM CONTENT

Edison Interactive works alongside our clients and/or their agencies to create engaging, interactive content.  Once a passenger engages with a brand, they have the ability to view commercials, photos, catalogues, play games, and even enter contact information for further engagement with the brand. Content can either be sourced or custom created for our clients

GEO-FENCED ADVERTISING CAPABILITIES

Edison Interactive does more than just drive tremendous value for global brands. Our AdTech platform also allows small businesses to target passengers who are within a pre-determined geo-fenced area. Want to only display your ad to passengers who are within 2 miles of your location? We have you covered.

ADVERTISING INVENTORY

Video Ads – 1152 x 648

Display Ads – 180 x 150

Sponsored Content – 350 x 111

Tower Ads – 160 x 600

CASE STUDY

Teakoe Tea ran a 7 week Edison Interactive campaign in 530 cabs in Denver, CO to enhance awareness of their new Craft Iced Tea.

OBJECTIVE

Teakoe wanted to take advantage of a captive environment with superior dwell time in order to reach the 18 to 34 demographic.

STRATEGY

Teakoe used two different commercials to target the day and night crowd.

RESULT

The commercials played in front of 648,000 riders

Over 32,427 passengers watched the Teakoe videos by choice when they clicked on the “Teakoe” interactive app.

5% click through rate

“The Edison Interactive campaign allowed us to be very creative in our advertising efforts. We loved having the ability to deliver content based on time of day and the flexibility to change our commercials very quickly. This allowed us to maximize our spend with them. Edison Interactive was by far our most effective advertising campaign of 2016 and we plan on continuing to utilize their platform for many years to come.”

Pete Jokisch