ON THE BLOG
March 02,2022
Digital Signage Software Companies: Best Digital Signage Systems
Digital signage software companies build technology solutions that solve common business issues for numerous industries. Whether your business hopes to optimize media buys, improve user experiences for customers, or boost the productivity of team members through time-saving tech, there are innumerable benefits to investing in updated technology. From digital advertising to upselling and beyond, simple […]
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January 27,2022
Digital Advertising Screen Software: Leveling Up Marketing Capabilities
Digital advertising screen software provides a platform to customize and optimize your marketing opportunities. With the help of digital display software, businesses provide an integrated mobility platform that improves customer experiences and grabs the attention of users for lucrative sales opportunities. See some of the features that make digital signage advertising software highly effective […]
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December 20,2021
Integrated Mobility Service Platform: Mobile CMS Architecture
An integrated mobility service platform is designed to enhance customer experiences in planes, trains, and automobiles. With the right technology, businesses can access seamless asset tracking and telematics, simple monetization through digital-out-of-home media (DOOH media), and infotainment. Edison Interactive specializes in building customized mobile content management system architectures that transform the capabilities of businesses and […]
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October 28,2021
Digital Out-of-Home Advertising Statistics & Trends
Digital-out-of-home advertising trends are constantly changing and evolving. With the swift rise of digital-out-of-home media, businesses see an opportunity to transform their targeted marketing strategies in 2021 and 2022. There are several reasons DOOH is experiencing growth within the out-of-home (OOH) sector. When done right, it is more eye-catching, more interactive, and more measurable than […]
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October 28,2021
What Does DOOH Mean: Digital Out-of-Home Definition
DOOH Definition: What Does DOOH Mean? With the growing interest in digital outdoor advertising, more companies are discovering the DOOH definition – and learning how this media form delivers value to marketers everywhere. So, what does DOOH mean? DOOH stands for digital-out-of-home. This is a form of advertising and media known as out-of-home – or […]
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August 02,2021
Internet Connected Devices: What it Means for Your Business
Estimates state the average person will own and use at least 15 internet-connected devices by the year 2030. From planes, trains, and automobiles to everything in between, companies are discovering new ways how to operate their business more efficiently and effectively with the Internet of Things (IoT) and connected devices. Internet Connected Devices for Different Businesses IoT […]
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June 04,2021
Edison Interactive Spotlight: Hung Nguyen
As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for their hard work is with the Edison Interactive Spotlight Program. Edison’s colleagues, including our management team, acknowledge employees that have exemplified their commitment in service, […]
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June 01,2021
Understanding the Connected Car Industry and How it Affects Us
A connected car is a car that communicates bidirectionally with other systems outside of the car. This allows the car to share internet access and data both inside and outside the vehicle. General Motors was the first automaker to bring the first connected car features to market with OnStar in 1996 in Cadillac DeVille, Seville […]
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January 07,2021
10 essential traits that will make you a better salesperson
Sales reps have the difficult task of convincing buyers to put trust in them and the products they’re representing. While you don’t want to come off as pushy to consumers, you must appeal to them in a personalized way that considers their perspective and needs. This will help them trust you and your business so […]
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October 16,2020
Interactive Ads Can Help Maximize Engagement
The digital realm has opened up a lot of opportunities for businesses, but it’s also opened up lots more competition. A truly successful business is one that understands the nature of this new landscape and tailors its operations accordingly. To that end, interactive ads are a great way to maximize customer engagement. Business Insider reports […]
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