ON THE BLOG
August 23,2022
Programmatic Mobile Ad Platforms: What They Do and How They Work
Programmatic mobile ad platforms are a growing market in the advertising space across industries. With more oversight on campaigns and the ability to quickly pivot advertising, many businesses are beginning to see the value in investing in technology for a competitive edge. At the end of the day, media buyers who can leverage real-time insights […]
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August 23,2022
Cloud-Managed Digital Signage: Attract More Qualified Leads
Cloud-managed digital signage delivers devices that increase conversions in advertising and further monetize service offerings. If your business is looking for ways to get more out of advertising, boost revenue, and improve customer experience, it may be a critical next step for ongoing growth. What is Cloud-Managed Digital Signage? What is cloud-managed digital signage? Cloud-managed […]
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July 27,2022
Fleet Telematics Devices: Top Fleet Management Telematics Solutions
Fleet telematics devices enhance customer experiences and create opportunities for massive growth for businesses. With the help of smart features, drivers and passengers can have a better experience in their vehicle, through easy navigation, safety and security tools, entertainment options, and more. Meanwhile, internal teams get access to notifications, geofencing data, and rich analytics from […]
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July 12,2022
Hospitality Management Platform: Hospitality Solutions Features
More and more hotels are turning to a hospitality management platform to improve processes and customer satisfaction. There are so many opportunities to interact, advertise, and upsell with interactive devices. Whether you oversee hotels, vacation homes, or rentals, the right customized technology can give your business a boost. See some of the top features you […]
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June 30,2022
Self-Service Display Advertising: Why Self-Service Advertising Works
Self-service display advertising is a strategy that’s growing in popularity among media buyers. It leverages connected devices to engage with audiences, providing customized experiences, valuable tools, and meaningful messages that encourage additional brand interaction and upsell opportunities. There are several benefits to self-service service advertising, and future-thinking businesses are beginning to pay attention to the […]
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March 02,2022
Digital Signage Software Companies: Best Digital Signage Systems
Digital signage software companies build technology solutions that solve common business issues for numerous industries. Whether your business hopes to optimize media buys, improve user experiences for customers, or boost the productivity of team members through time-saving tech, there are innumerable benefits to investing in updated technology. From digital advertising to upselling and beyond, simple […]
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January 27,2022
Digital Advertising Screen Software: Leveling Up Marketing Capabilities
Digital advertising screen software provides a platform to customize and optimize your marketing opportunities. With the help of digital display software, businesses provide an integrated mobility platform that improves customer experiences and grabs the attention of users for lucrative sales opportunities. See some of the features that make digital signage advertising software highly effective […]
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December 20,2021
Integrated Mobility Service Platform: Mobile CMS Architecture
An integrated mobility service platform is designed to enhance customer experiences in planes, trains, and automobiles. With the right technology, businesses can access seamless asset tracking and telematics, simple monetization through digital-out-of-home media (DOOH media), and infotainment. Edison Interactive specializes in building customized mobile content management system architectures that transform the capabilities of businesses and […]
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October 28,2021
Digital Out-of-Home Advertising Statistics & Trends
Digital-out-of-home advertising trends are constantly changing and evolving. With the swift rise of digital-out-of-home media, businesses see an opportunity to transform their targeted marketing strategies in 2021 and 2022. There are several reasons DOOH is experiencing growth within the out-of-home (OOH) sector. When done right, it is more eye-catching, more interactive, and more measurable than […]
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October 28,2021
What Does DOOH Mean: Digital Out-of-Home Definition
DOOH Definition: What Does DOOH Mean? With the growing interest in digital outdoor advertising, more companies are discovering the DOOH definition – and learning how this media form delivers value to marketers everywhere. So, what does DOOH mean? DOOH stands for digital-out-of-home. This is a form of advertising and media known as out-of-home – or […]
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