Ad Exchange

September 9, 2021

An ad exchange is an open and transparent marketplace that facilitates the buying and selling of online ads. The ideal online ad exchange provides every buyer and seller with the tools and controls needed to reduce risk and maximize return for every media buy. Exchanges allow buyers and sellers to value inventory on an impression by impression basis in a real-time bidding (RTB) environment, providing a Yield Management opportunities for publishers and immediate access to inventory to meets agencies’ goals.