Agency Trading Desk

September 9, 2021

Agency Trading Desks are centralized, service-based organizations that serve as a managed service layer, typically on top of a licensed Demand-Side Platform (DSP) and other audience buying technologies; an Agency Trading Desk manages programmatic, bid-based media and audience buying. It works as an agency’s internal center of excellence, supporting agency teams wishing to tap into this new buying model on behalf of agency clients.