Click to Play (CTP)
September 9, 2021
A Click to Play (CTP) video ad has an initial static image file which is displayed encouraging users to click the view the full video. The percentage of viewers who click is known as the Play Rate.
September 9, 2021
A Click to Play (CTP) video ad has an initial static image file which is displayed encouraging users to click the view the full video. The percentage of viewers who click is known as the Play Rate.