CPA (Cost Per Action)

Cost Per Action advertising is based on a visitor taking some specifically defined action in response to an ad. “Actions” include such things as a sales transaction, a customer acquisition, or a click. Specific examples include:

CPC (Cost-per-Customer)
The cost an advertiser pays to acquire a customer.
CPC (Cost-per-Click)
The cost of advertising based on the number of clicks received.
CPL (Cost-per-Lead)
Cost of advertising based on the number of database files (leads) received.
CPO (Cost-per-Order)
Cost of advertising based on the number of orders received. Also called Cost-per Transaction.
CPV (Cost-per-View)
Cost of advertising based on the number of completed views (see Viewability)
CPS (Cost-per-Sale)
The advertiser’s cost to generate one sales transaction. If this is being used in conjunction with a media buy, a cookie can be offered on the content site and read on the advertiser’s site after the successful completion of an online sale.