Dwell Time

September 9, 2021

The amount of time a customer remains in a venue, or a specific area within a venue. Dwell time is an important variable in determining display placement, advertisement length, content loop duration, advertising-to-content ratio and advertisement cost. One of the primary objectives of digital signage is to increase dwell-time, and therefore often forms part of the return on investment (ROI) metrics and cost justification value proposition.