Fold

An invisible line on a user’s screen, separating the top half from the bottom half of a webpage. If something is described as being “below the fold,” then it requires a user to scroll on the page to see it; if it’s “above the fold,” then it doesn’t require scrolling. A modern version of the terms “above the fold” and “below the fold” to refer to space either above or below, respectively, the fold of a broadsheet newspaper, with above the fold being the most prominent and desirable space.