Gross Ad Costs
September 9, 2021
The gross rate is the full cost of advertising and is the amount that advertisers pay for their ads to be aired. This includes a commission to the advertising agency that is typically 15 percent of the cost of the total advertisement costs. The gross rate can be calculated by dividing the net rate of advertising by .85. For example, $10 net costs can be divided by .85 to become $11.76 gross costs.