Gross vs. Net Ad Cost

Costs of advertising or the rates for advertising are generally calculated in two formats — net media and gross media. Net media forms 85 percent of gross media. Accordingly, an advertisement that has a gross media rate or cost of $10,000 will have a net media rate or cost of $8,500. The money that forms the difference between these two rates is the standard agency commission for services such as media buying, planning and trafficking, which are carried out by accredited advertising agencie