Multi-Touch

(1) Touch-sensitive surface able to recognize the presence of two or more points of contact (typically fingers or something device-specific, like a pen) on the same screen.
(2) A type of ad attribution in which credit for a consumer doing something desirable, such as purchasing a product, is distributed to multiple marketing touchpoints. For example, a consumer may see several ads, a news story and visit a website before buying a product. Multi-touch attribution uses data modeling to distribute credit for that sale to all the marketing touchpoints and not just the last one a consumer viewed before the purchase.