Privacy Standards – Clear Ad Notice

CLEAR is an acronym for Control Links for Education and Advertising Responsibly. The CLEAR Ad Notice is a document that suggests technical standards to empower each member of the online advertising community to communicate their presence and behavioral advertising targeting practices (if any) to consumers in a simple and direct manner. The 7 regulatory principle buckets: Education Transparency Consumer Control Data Security Material Changes to Existing Online Behavioral Advertising Policies and Practices Sensitive Data Accountability.