Real-Time Bidding

September 9, 2021

Real-Time Bidding (RTB) is the dynamic process of buying and selling impressions in real-time where the highest bidder “wins” the right to place a display ad on a publisher’s website. Real-time bidding helps advertisers more effectively uncover, understand, and unleash opportunity within each campaign effort, and gives publishers an automated method to monetize more of their ad inventory.