Screen

A device or medium designed to deliver digital signage or DOOH/advertising content whether it be video, audio or both. The preferred term is now “display,” but screen is still used.
Screen/display audience
The count of individuals estimated to be present in the screen/display exposure zone that viewed the screen while a viewability condition exists. Also referred to as the audience.
Screen/display count
The number of individuals over a period of time with presence in the screen/display exposure zone while a viewability condition exists.
Screen/display exposure zone
The physical area in which a person is able to see and/or hear a specific, place-based advertising source. This may also be referred to as the visibility zone or audibility zone depending on the measure.
screen/display traffic
The count of individuals over a period of time with presence in the screen/display exposure zone while a viewability condition exists.
Screen/display zoning
The dividing a digital signage into regions containing separate static or real-time content feeds, or a mix of both.