Unreserved Fixed Rate
September 9, 2021
A way to buy/sell programmatic advertising. Transactions that fall into this category exist within an exchange environment, but have pre-negotiated, fixed pricing (CPM, CPC, etc.) Typically, unreserved fixed rate deals sit at a higher priority than the open and/or invitation- only auction. A deal of this type typically is necessitated by advertiser demand for a more predictable offering within the exchange space.