Marketing is a science, and you need a solid strategy to make the most of your efforts. Many entrepreneurs and small businesses don’t have large enough marketing budgets to hire a team of professionals to handle their marketing, but you don’t need a big team to get results.
With a little extra time and a little planning, you can get results and build a marketing strategy that works. A panel of Forbes Business Council members, including CEO & Co-founder of Edison Interactive, Jeremy Ostermiller, share some of the most important steps that entrepreneurs can take to generate traffic with a tight marketing budget.
Use Content Marketing to Connect
Content marketing is one of the best ways to connect and engage with your audience. In a digital world, there are many opportunities you can explore. One piece of educational content about your industry or business can be leveraged in a number of ways. Create blog posts, a video or design an educational infographic, all of which can be shared on social media and your company’s ecosystem. –Jeremy Ostermiller, Edison Interactive
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