In 2021, over 25 million people played a round of golf at over 16,000 courses nationwide. Across each of those rounds, golf carts continue to play a major role in the player experience. From custom yardage and course GPS, to the leather-backed seats and, most importantly, ample storage to carry the golf clubs, golf carts are a critical part of the player experience. However, beyond the player experience, the golf cart market boasts a $1.5B industry and continues its rapid growth.
About the customer: Delivering digital experiences to golfers nationwide
For one of the market’s largest players, Club Car, personalization and immersive media experiences are the next innovation frontier.
What if, from the comfort of your golf cart, you could listen to the latest football game, watch news and sports highlights, make informed decisions on which club to select for an approach or order lunch between holes?
Founded in 1958, Club Car is one of the largest manufacturers of golf carts and utility vehicles across various personal, business, and commercial use cases. As Club Car sought to integrate personalized media and entertainment devices within each vehicle, they enlisted the support of Edison Interactive, a Denver-based interactive software company that specializes in digital out-of-home advertising (DOOH).
Today, Edison Interactive’s software can be seen across 41,000 golf carts at 450 course locations via Shark Experience presented by Verizon. Each vehicle is equipped with touchscreen displays, built-in speakers, Bluetooth connectivity, and premium entertainment across Yahoo Finance, live sports, and beyond.
Read the full story on this case study with AWS Wavelength here.