ON THE BLOG
June 01,2021
Understanding the Connected Car Industry and How it Affects Us
A connected car is a car that communicates bidirectionally with other systems outside of the car. This allows the car to share internet access and data both inside and outside the vehicle. General Motors was the first automaker to bring the first connected car features to market with OnStar in 1996 in Cadillac DeVille, Seville […]
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January 07,2021
10 essential traits that will make you a better salesperson
Sales reps have the difficult task of convincing buyers to put trust in them and the products they’re representing. While you don’t want to come off as pushy to consumers, you must appeal to them in a personalized way that considers their perspective and needs. This will help them trust you and your business so […]
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October 16,2020
Interactive Ads Can Help Maximize Engagement
The digital realm has opened up a lot of opportunities for businesses, but it’s also opened up lots more competition. A truly successful business is one that understands the nature of this new landscape and tailors its operations accordingly. To that end, interactive ads are a great way to maximize customer engagement. Business Insider reports […]
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September 28,2020
Best of Colorado Speaker Series with Jeremy Ostermiller
Jeremy Ostermiller, CEO and Co-founder at Edison Interactive, was recently given the honor to speak at CU Denver at The Jake Jabs Center for Entrepreneurship’s Best of Colorado Speaker Series. The program features some of Colorado’s greatest entrepreneurs and business leaders. Ostermiller is a successful serial entrepreneur, starting his first company at the young age […]
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September 21,2020
9 KPIs to Monitor for a Stronger Bottom Line
As a sales leader, measuring the success of your company is one of the most crucial aspects of your work. To do this, you’ll need to quantify success using key performance indicators (KPIs). The right metrics will help you determine which aspects are working, which areas can be improved and what you need to do […]
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September 10,2020
Digital-Out-Of-Home Media: The Rise of DOOH
Digital-Out-Of-Home media (DOOH) is digital outdoor media used for advertising outside of the home. Examples of DOOH technology are Edison-built platforms such as Shark Experience powered by Verizon and the Avis Budget Group digital travel assistant. DOOH devices may include digital display, digital billboard or digital signage that changes the advertising content remotely with the […]
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September 09,2020
How to Leverage the Customer Experience
What is customer experience? The customer experience begins with the first and last impression customers have about your brand. Their view of your brand can impact your business objectives but ultimately it can affect your bottom line: revenue. Why is customer experience important? Consumers have choices about where and when to spend their earned money […]
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July 28,2020
13 sales professionals share practical ways to implement sales enablement
In today’s competitive business world, a plan for continually reaching and retaining customers is a must-have for every organization. Providing your target audience with the right products and services is just one part of the sales journey. From analytics to proper training, organizations also need to make sure that salespeople have everything they need […]
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July 21,2020
Edison's CEO, Jeremy Ostermiller, to serve as judge for the 2020 EY Entrepreneur Of The Year® Award
Being named a winner for the EY Entrepreneur Of The Year® Award is an impressive accomplishment as the program has been highly respected around the world for more than 30 years. In 2015, Edison’s CEO and co-founder, Jeremy Ostermiller was named the winner of EY Entrepreneur of the Year® Award in the Mountain Desert region. […]
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July 10,2020
12 sales professionals detail ineffective sales tactics (and share what to do instead)
The needs and desires of buyers are always changing. From cold calls to discounts, successfully selling your products or services to prospects used to mean being prepared to do almost anything to generate leads and close a sale. While those tactics may have been effective in the past, these methods won’t work as well in […]
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