REACH AFFLUENT GOLFERS THROUGH GOLF CART ADVERTISING
Edison operates a national golf advertising network delivered through connected cart screens across premium golf courses.
Through the Edison golf cart GPS platform, brands reach golfers during a four-hour round where attention is sustained and screen engagement is part of the game itself.
Golfers return to the cart screen repeatedly for yardage, scoring, music, and course information.
This creates natural frequency and extended brand exposure within one of the highest-dwell environments in golf DOOH advertising.
BRAND ADVERTISERS
.svg)
DIGITAL OUT-OF-HOME EXPANDS INTO GOLF COURSES
Digital out-of-home advertising continues to grow as brands expand campaigns beyond traditional roadside screens and urban displays.
Now, that opportunity is expanding into golf.
Through connected cart screens, golf DOOH advertising introduces digital out-of-home media directly into the golf course environment, creating one of the longest dwell-time advertising experiences available in DOOH.
A typical round lasts more than four hours. During that time, golfers repeatedly interact with the cart screen to access golf cart GPS yardage, scoring tools, and course information.
This transforms the cart screen into a persistent digital touchpoint where brand exposure occurs naturally throughout gameplay.
As exposure duration increases and screen interaction becomes part of the experience, campaigns benefit from stronger visibility and improved brand recall.
.svg)
EXTENDED DWELL TIME
Golf rounds typically last four hours or more, creating sustained exposure across a single session of play.
.svg)
REPEATED SCREEN ENGAGEMENT
Golfers interact with the cart screen throughout the round for yardage, scoring, and course navigation.
.svg)
AFFLUENT AUDIENCE CONCENTRATION
Golf environments naturally concentrate golf audience demographics with high household income and strong discretionary spending.
PREMIUM COURSE ENVIRONMENTS
Golf courses provide brand-safe settings aligned with travel, automotive, beverage, financial services, and luxury brands.
GOLF CART ADVERTISING BUILT AROUND GAMEPLAY
Edison delivers golf cart advertising directly inside the gameplay interface golfers use throughout the round.
Through the connected golf cart GPS platform, brand placements appear alongside yardage, scoring, and course visualization tools players reference repeatedly during play.
Because golfers return to the cart screen dozens of times across an 18-hole round, campaigns benefit from repeated exposure within a sustained golf course advertising environment.
Learn more about the technology powering this environment through the golf cart GPS platform.
.svg){kind=logo}
GOLF CART ADVERTISING PLACEMENTS
Native placements delivered directly within the connected cart interface golfers use throughout the round.
Brands appear across multiple high-visibility screens inside the golf cart GPS platform, creating repeated exposure as players navigate gameplay, music, sports content, and course information.
GPS SCREEN PLACEMENT
Brand messaging appears alongside golf cart GPS yardage and course visualization as golfers review distances and plan shots throughout the round
SPORTS SCREEN PLACEMENT
Brands appear alongside live scores and live sports streaming on golf cart screens, creating engagement when players check tournament updates and sports content.
MUSIC SCREEN PLACEMENT
Display placements appear within the streaming music interface where golfers browse stations and control in-cart entertainment through the golf cart media interface.
.svg)
HOME SCREEN FEATURED PLACEMENT
Premium placements appear within the main golf cart home screen, where golfers access round information, scores, and system features.
NATIONAL GOLF MEDIA CAMPAIGNS
Brands activate campaigns across Edison’s connected golf DOOH network spanning public, resort, and private courses nationwide.
PROGRAMMATIC ACTIVATION
Inventory is accessible through integrated programmatic demand partners.
HIGH-DWELL MEDIA ENVIRONMENTS
Golf courses create one of the most valuable audience environments in digital out-of-home media.
Extended dwell time, repeated screen interaction, and affluent consumer demographics combine to deliver high-quality brand exposure throughout the round.
EXTENDED DWELL TIME
A typical round lasts more than four hours, creating sustained exposure across the golf cart advertising environment.
AFFLUENT AUDIENCE
Golf courses concentrate premium consumers reflected in golf audience demographics with strong discretionary spending power.
REPEATED SCREEN ENGAGEMENT
Players repeatedly interact with the golf cart GPS platform for yardage, scoring, and course information.
CONTEXTUAL BRAND ALIGNMENT
Golf naturally aligns with travel, automotive, financial services, beverage, hospitality, and luxury brands targeting golf advertising audiences.
BUILT FOR PROGRAMMATIC MEDIA BUYING
Edison golf advertising inventory integrates directly into modern programmatic media buying workflows used by global media agencies.
Campaigns can activate through direct partnerships or programmatic marketplaces using the same infrastructure used for digital out-of-home (DOOH) advertising and premium connected media environments.
Through the Edison platform, agencies can plan, activate, and measure golf advertising campaigns across connected cart screens nationwide.
Programmatic Guaranteed (PG)
Reserve premium golf advertising inventory with fixed pricing and guaranteed delivery across Edison’s connected golf network.
Private Marketplace (PMP)
Access curated golf DOOH inventory through PMP deals available within major DSP platforms used by global media agencies.
Transparent Supply Path
Campaigns run through verified golf cart GPS platform environments embedded directly within the gameplay interface.
Centralized Campaign Reporting
Real-time reporting across impressions, frequency, and engagement signals provides visibility into golf advertising campaign performance.
Creative & Ad Formats
Run high-impact video placements alongside persistent display units within the cart interface to combine motion, visibility, and repeated brand exposure.
PROGRAMMATIC PARTNERS
Integrated with the leading programmatic infrastructure used by global media agencies and brands.
BUILT FOR BRANDS AND AGENCIES
Edison delivers golf advertising inventory designed for media buyers who prioritize audience quality, sustained attention, and measurable campaign performance.
“What stood out to us was how often golfers interact with the cart screen. Over a four-hour round that creates a lot of natural brand exposure.”
Vrbo
Media Team
ATTENTION ENVIRONMENT
Golfers interact with the cart screen throughout a four-hour round, creating sustained exposure inside the golf cart advertising environment.
AUDIENCE QUALITY
Golf courses concentrate premium consumers reflected in golf audience demographics.
PREMIUM PLACEMENT
Brand placements appear directly within the golf cart GPS platform used throughout gameplay.
MEASUREMENT & REPORTING
Campaign reporting provides visibility into golf advertising campaign performance.
QUESTIONS MEDIA BUYERS ASK
Golf cart advertising places brand messaging directly inside the connected cart screen used during a round. Ads appear within the gameplay interface golfers reference for yardage, scoring, and course information.
Traditional digital out-of-home (DOOH) advertising often relies on brief exposure as audiences pass screens in transit.
Golf operates within a multi-hour environment where players repeatedly interact with the cart screen throughout the round.
Yes. Campaigns can run nationally across the golf advertising network or target specific markets, resorts, or individual courses.
Yes. Edison inventory is available through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals across major DSP platforms, allowing agencies to activate golf advertising campaigns using standard programmatic workflows.
Golf environments naturally align with automotive, financial services, travel, beverage, gaming, hospitality, and luxury brands targeting affluent golf audiences.
REACH AFFLUENT GOLFERS WHERE ATTENTION LASTS LONGER
Golf rounds create one of the most powerful high-dwell environments in modern golf advertising.
By delivering brand placements directly within the golf cart GPS platform, Edison enables campaigns that benefit from extended exposure, premium audiences, and repeated screen engagement throughout the round.
For brands and agencies seeking new digital out-of-home advertising opportunities, golf courses represent a powerful new media channel.