REACH AFFLUENT TRAVELERS THROUGH PREMIUM HOTEL CTV ADVERTISING
Edison delivers hotel CTV advertising directly inside in-room televisions across premium hospitality properties.
Through the EdisonTV in-room entertainment platform, brands reach travelers during extended viewing sessions with placements delivered directly within the hotel TV experience.
Because guests return to the same screen throughout their stay, campaigns benefit from repeat exposure, stronger attention, and premium visibility on the largest screen in the room.
BRAND ADVERTISERS
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CONNECTED TV EXPANDS INTO HOTELS
Connected TV has become one of the fastest-growing channels for brand advertising, allowing marketers to reach audiences on the largest screen in the home through premium streaming environments.
Now, that opportunity is expanding.
Hotel televisions represent millions of viewing sessions across business and leisure travelers, yet these screens historically operated outside the modern CTV advertising ecosystem.
Edison is bringing CTV advertising into hotel rooms, enabling brands to activate connected TV campaigns on the in-room hotel televisions across premium hospitality environments.
By opening the hotel television environment to modern media buying infrastructure, Edison allows brands to reach travelers during extended viewing sessions with repeat exposure across multi-night stays.
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HOTEL ENVIRONMENTS CREATE EXTENDED VIEWING
Guests often return to the same television throughout their stay, creating longer attention windows and natural campaign frequency.
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PREMIUM TRAVEL AUDIENCES
Hotel environments concentrate business travelers and affluent leisure guests during high-intent travel moments.
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HOTEL CTV IS NOW BUYABLE
Edison connects in-room televisions to modern programmatic media buying infrastructure, enabling connected TV campaigns to activate in a new way outside the home.
THE EDISON DIFFERENCE
Hotel CTV Advertising Built Around Attention Duration
Edison delivers hotel CTV advertising placements directly inside the hotel television interface, placing brands within the natural guest experience rather than interrupting it.
Because guests remain in the same room environment for multiple nights, campaigns benefit from repeated exposure during extended viewing sessions.
Instead of fragmented impressions across multiple apps, Edison placements run within a controlled hospitality environment where visibility, context, and attention duration are structurally different from traditional streaming platforms.
This creates a media channel built for sustained engagement rather than momentary exposure.
Learn more about the technology powering this environment through the hotel TV platform.
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HOTEL TV ADVERTISING PLACEMENTS
Native placements delivered directly within the in-room television interface.
Home Screen Placement
Full-screen brand presence within the hotel TV homepage experience. This placement appears when guests power on the television and begin navigating the entertainment interface.
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Welcome Screen Video Placement
Premium full-screen video that appears when the television powers on and during periods of interface inactivity, creating repeat brand exposure throughout the guest stay.
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Event & Market Activations
Campaigns aligned with major conferences, citywide events, and peak travel periods.
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Property-Level Targeting
Activate campaigns across specific hotels, markets, or travel corridors.
High-Dwell Guest Exposure
Repeated brand visibility during multi-night hotel stays and extended in-room viewing sessions.
Programmatic Activation
Inventory accessible through integrated programmatic demand partners.
WHY IT HOTEL CTV ADVERTISING MATTERS FOR BRANDS
Hotel environments deliver attention patterns that differ fundamentally from traditional streaming platforms.
High-Attention Viewing Sessions
Guests often spend extended periods within the same room environment.
Repeated Exposure Windows
Multi-night stays create natural campaign frequency.
Contextual Relevance
Travel, dining, entertainment, and lifestyle brands align naturally with the guest journey.
BUILT FOR PROGRAMMATIC MEDIA BUYING
Edison introduced the first programmatic hotel CTV advertising inventory, transforming in-room television advertising into a scalable media channel that agencies and brands can buy through modern programmatic media buying infrastructure.
Historically, hotel television operated as closed infrastructure managed by traditional hospitality technology vendors. Edison changed that model by opening the hotel TV environment to modern programmatic media buying workflows.
By enabling programmatic hotel CTV advertising, Edison opened hotel television as a new media channel, allowing agencies to activate in-room television advertising inventory the same way they plan and buy premium connected TV advertising.
Through the Edison platform, agencies can plan, activate, and measure hotel CTV advertising campaigns using the same programmatic infrastructure used across premium CTV and digital out-of-home (DOOH) advertising.
Transparent supply paths, controlled hospitality screen environments, and centralized reporting provide full visibility into hotel CTV campaign delivery, frequency, and performance.
PROGRAMMATIC CAPABILITIES
At the property level, in-room TV performance impacts daily operations.
Programmatic Guaranteed (PG)
Minimize guest frustration tied to streaming failures, casting issues, and slow channel response.
STABILIZE PEAK OCCUPANCY
Maintain consistent TV performance during sold-out weekends and high-demand periods.
LOWER SUPPORT BURDEN
Reduce front desk escalations and repetitive IT troubleshooting with proactive system monitoring.
PROTECT REVIEW SCORES
Deliver a modern, reliable in-room TV experience that supports positive guest feedback.
PROGRAMMATIC PARTNERS
Integrated with the leading programmatic infrastructure used by global media agencies and brands.
BUILT FOR BRANDS AND AGENCIES
Edison delivers hotel CTV advertising inventory designed for media buyers who prioritize attention quality, audience value, and measurable campaign performance.
“Hotel CTV creates a viewing environment that’s very different from traditional streaming. Guests return to the same screen multiple times during their stay, which gives campaigns extended visibility and stronger brand recall. It’s a compelling addition to a modern CTV strategy.”
Scott S
Paramount
Frequently Asked Questions
For operators, ownership groups, and brand partners building an internal business case for Edison.
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Hotel CTV advertising places brand messaging directly inside in-room hotel televisions. Ads appear within the television interface when guests power on the TV, browse entertainment options, or interact with the hotel content system.
Brands advertise through the in-room television system. Edison placements appear directly within the TV interface when guests turn on the television, browse entertainment menus, or interact with hotel content.
Traditional CTV ads typically appear inside streaming apps where viewers move between platforms. Hotel TV advertising operates within a single in-room environment where guests return to the same screen multiple times during their stay.
Yes. Campaigns can run nationally or be targeted by market, city, individual hotel, or hospitality portfolio.
Yes. Edison inventory is available through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals across major DSP platforms and is powered by Magnite’s SpringServe CTV ad server, enabling seamless programmatic activation.
REACH TRAVELERS WHERE ATTENTION LASTS LONGER
Hotel stays create one of the most powerful high-dwell media environments available to advertisers.
By delivering brand placements directly within in-room television systems, Edison enables campaigns that benefit from extended exposure, premium audiences, and controlled hospitality environments.
When attention quality improves, campaign performance improves.